Pricing · Premiere Manche
Pricing
No compromise on fabric, fit, or finish. So we made an effort on price — the real kind, the one nobody else dares to put on a shirt of this calibre.
from€68
Free shipping · 30-day returns
Our conviction
Luxury
doesn't have
to cost
a fortune
Three years of research, fourteen workshops tested, fabrics sourced from the finest Italian and Japanese mills. We cut out every middleman to deliver the best possible shirt at the fairest possible price. At €68, you get what most brands charge two or three times more for. No competitor, at this price, comes close to Premiere Manche.
zero compromise
get it
couture finish
in our shirts
Always included — on every shirt
€68. So what
exactly do you get?
Cross-sewn
buttons
Every button is sewn in a cross pattern — not parallel. This simple detail doubles resistance to pulling and ensures your buttons hold through wash after wash, without ever giving way.
Bar tacks
at stress points
Reinforcement stitches are sewn at every stress point — cuffs, back pleat, collar. Where ordinary shirts split, ours hold. A detail invisible until the day it matters.
Raised Ascolite
buttons
Our natural mother-of-pearl buttons are mounted on an Ascolite shank — a craft technique that slightly raises them from the fabric. The result: a smoother button-through and an impeccable drape throughout the day.
Hidden seams
7+ stitches/cm
Flat-felled seams at 7 stitches per centimetre, versus the standard 5. On the outside, nothing shows. On the inside, seams as neat as the visible side — the hallmark of genuine craftsmanship.
Premium
thread
2-ply cotton sourced from the finest Italian and Japanese mills. Two twisted threads — stronger, silkier to the touch, with a lustre that outlasts fifty washes and keeps its shape long-term.
Slim
fit
Tapered at the waist, structured at the shoulders, precise at the cuffs. Our cut is among the most refined on the market — without being restrictive. The short Italian collar stays upright without starch, from office to evening.
Objective comparison
Why nobody
does better
at this price
We name no competitor. But we've gone through everything the market offers at €68–250 a shirt. Here is what you get — and from whom.
| Criteria | Premiere Manche from €68 |
Fast fashion €40–80 |
Brands at €80–120 | Brands at €150–250 |
|---|---|---|---|---|
| 100% double-ply cotton fabric | YES | NO | Sometimes | Sometimes |
| Prestige fabric suppliers (Italy, Portugal, France, Ireland, Japan) | YES | NO | Sometimes | YES |
| Flat-felled seams (English stitching) | YES | NO | NO | Sometimes |
| Natural mother-of-pearl buttons | YES | NO (plastic) | NO (plastic) | Sometimes |
| Wooden collar stays | YES | NO (plastic) | NO (plastic) | NO (plastic) |
| Hidden button under collar | YES | NO | NO | Sometimes |
| Cross-sewn buttons | YES | NO | NO | Sometimes |
| Raised buttons (Ascolite shank) | YES | NO | NO | Rare |
| Bar tacks at all stress points | YES | NO | NO | Sometimes |
| 1mm-edge seams (haute couture finish) | YES | NO | NO | NO |
| 100% plastic-free packaging | YES | NO | NO | Rare |
| 30-day no-questions returns | YES | YES | Sometimes | NO |
What they say
They
ordered
"I had a hard time believing a €68 shirt could compete with my Thomas Pink at £160. I was wrong on both counts."
"The price made me suspicious. Next-day delivery, immaculate box, stunning shirt. I've now ordered six. The price is an anomaly on the market."
"The wooden collar stays, the interior seams, the hidden button under the collar — nothing has been overlooked. Other brands would charge €200 for this."
Our commitments
The price is great.
So is everything else.
Fair price, always
No fake sales, no inflated original prices. The price shown is the real price — one that reflects actual production costs and a transparent margin.
Consistent quality
The €68 shirt and the €118 shirt share the same seams, the same buttons, the same workshop. Only the fabric changes. Never the finish.
Satisfied or refunded
30 days, no questions asked. If your shirt doesn't work — size, colour, style — we exchange or refund. Full stop.
Proven durability
Our flat-felled seams and 7 stitches per centimetre hold through 50+ washes without degrading. What you pay for, you wear for years.
From
€68
The best way to understand the difference is to feel it. Next-day delivery, 30-day returns — the risk is zero.
